The Group Salvatore Ferragamo is committed to define new ways of consuming raw materials, reducing its environmental impact, and extending the life cycle of its products. Considering circular economy, Salvatore Ferragamo has therefore initiated partnerships with a variety of local entities, with the aim of fostering the upcycle of materials destined for disposal.
On the occasion of the Sustainable Thinking exhibition at the Museo Salvatore Ferragamo, a partnership has been established with the weaving laboratory of Comunità di San Patrignano: the young women in the textile department created, for the Florence store windows, 11 large tapestries of various textures, one for each window, using Salvatore Ferragamo’s waste materials which would have otherwise be disposed of as warp and weft. The young women produced 11 combinations that bear witness to their handicraft skills, technical research, dedication to and appreciation of the concept of beauty.
Since 2019, Salvatore Ferragamo has supported Flo Concept, a social cooperative in Florence that promotes a new fashion business model to boost the confidence and enhance the independence and skills of those who are struggling economically, socially or psychologically, through many initiatives. As part of this partnership, the Company donated to Flo Concept over 1,000 meters of slow-moving materials, which were destined for disposal, for the realization of gadgets and other products.
In collaboration with the Fondazione Ferragamo, in 2020 Salvatore Ferragamo donated over 2,800 meters of materials destined for disposal to the Istituto degli Innocenti, emblem of aid for childcare and headquarter of the UNICEF - Innocenti Research Centre. The donated material has been used by the Institute's tailor shop: mothers and volunteers have therefore created a collection of shopping bags that will be sold at the book shop of the Museo degli Innocenti. The earnings will be then allocated to "Rondini", a project established to ensure a balance among family-like hospitality, educational functions, and support for social inclusion journeys designed for single-parent families with dependent children.
During 2019, the Fondazione Ferragamo collaborated with the Museo Salvatore Ferragamo and with the Company on the realization of the project “Young Talents for Sustainable Thinking”: a contest aimed at eight national and international fashion schools on the theme of sustainability and recycling. The schools called on to take part in the project were: Aalto University in Helsinki, Accademia Costume & Moda in Rome, Coconogacco in Tokyo, IED in Milan, the London College of Fashion, Parsons School of Fashion in New York, Polimoda in Florence, and Donghua University in Shanghai. Students were invited to realize projects on the theme of sustainability and recycling using materials, which would otherwise be destroyed, that Salvatore Ferragamo donated to the individual schools. Each participant created a product by choosing between a women’s shoe, bag or garment, following the criteria of the brief provided by Paul Andrew, the Creative Director of Salvatore Ferragamo, that required the use of the patchwork technique. The models proposed were evaluated, and the winning student was offered the chance to undertake an internship in the creative divisions of the Company. The final projects were displayed in a temporary exhibition which took place at Pitti Filati, a prestigious event organized in Florence in June 2019.