LETTER FROM THE CHAIRMAN
Dear Shareholders,
In 2023, our Group continued the development process begun last year, inspired by its history, especially its founding values, its Italian and craftsmanship roots, and its international vocation that finds its energy precisely in its close ties with Florence. In strengthening Ferragamo’s identity in the vision of the future, we also found important confirmation in the appreciation of the new collections and the new creative direction, coming also from the important awards given to Maximilian Davis, our talented young Creative Director. In fact, Maximilian won the prestigious Best Designer of the Year award for womenswear from The Fashion Awards and was named Men of the Year by GQ Italia.
2023 marked the 100th anniversary of the opening of “our” first store in Hollywood, the Hollywood Boot Shop, which established our founder as the “Shoemaker to the Stars”. One hundred years that we celebrated with an exhibition at our home, Palazzo Feroni Spini, dedicated to the life of our founder and his extraordinary creations. Creations stored in our archives that continue to inspire and guide our creative direction. In the same way, the values and teachings that it contains are a constant creative, professional and ethical motivation that has always permeated the company, stimulating it to strengthen and project it into the future.
Florence is also the focus of our new creative and communications direction. After his great success in the United States, Salvatore Ferragamo pursued the dream of unparalleled quality in his creations, which he knew he could only find in Italy. He chose this city because he was fascinated by its beauty, its many values, its history and art, but above all by the quality and diversity of its artisans. So, we have always felt privileged to be able to operate from this extraordinary place, and we are proud that our people continue to find so much of their inspiration here, projecting our identity into the future.
2023 is the year we improved our ESG ratings and updated our Sustainability Plan, setting important new environmental, social and governance goals. Creating, re-imagining, being style icons and innovating, while remaining true to our core values: Innovation, Creativity, Craftsmanship, Sustainability, Authenticity, Independence, and the Italian spirit are the basis of our development process, which will continue and strengthen in 2024 and the years to come.
For all of this, I would like to thank the entire team led by Marco Gobbetti who, with love, dedication, tenacity, and enthusiasm, has accepted and embraced the challenge of continuously developing our brand, in Italy and around the world, so that Ferragamo will continue to be the “Dream brand”. And of course, and most importantly, I would like to thank our many customers who appreciate our values and products and who are and will always be at the centre of everything we do. We are grateful to them for placing their trust in a brand that will always want to put them at the centre, because of our great and constant commitment to always want to express the best, to represent the best that our beloved Italy has to offer!
Leonardo Ferragamo,
Salvatore Ferragamo S.p.A. Chairman