CULTURE & COMMUNITY

02-TerritoryCommunity-1160X773

THE COMPANY THAT CARES
ABOUT ITS TERRITORY
AND COMMUNITY

Salvatore Ferragamo was one of the first to realize that fashion, art, and culture are intimately connected. Over the years, the Company has acted on its Founder's insight, dedicating considerable attention and resources to cultural initiatives in order to promote art in all its forms.
The commitment to the community where it operates is reflected also in the social initiatives in which the Group actively participates.

SUPPORTING
ART

Right from the start, Salvatore Ferragamo has constantly interfaced with the world of art and culture. A relationship driven over time also by artistic patronage programs aimed at promoting culture and safeguarding Italy’s artistic heritage, and in particular that of Florence. This approach encompasses the new, multiannual agreement signed in 2019 with the City of Florence, which includes the restoration of sculptural groups such as the equestrian statue of Cosimo I de’ Medici by Giambologna in Piazza della Signoria, the Hercules and Cacus by Baccio Bandinelli and the copy of Michelangelo’s David at the entrance of Palazzo Vecchio, the copy of Judith and Holofernes on the “Arengario” platform of Palazzo Vecchio, and the bronze copy of David at Piazzale Michelangelo.

This restoration follows another significant support given by Ferragamo: the voluntary contribution, paid in the three-year period 2016-2018, for the restoration of the Fountain of Neptune in Piazza della Signoria, Florence, which was returned to its original splendor.
Over the years, Salvatore Ferragamo’s charitable contributions have allowed to reopen 8 rooms of the Uffizi Gallery, containing approximately fifty major works of art from 15th-century Florence, as well as to renovate Florence’s Colonna della Giustizia in Piazza Santa Trinita and Santa Trinita Bridge, to renovate the Campatelli Tower-House, a mid-12th century architectural masterpiece owned by Fondo Ambiente Italiano (FAI, Italy’s National Trust) and located in San Gimignano, and to curate the exhibition of Leonardo’s Saint Anne painting, usually on display at the Louvre Museum in Paris.

In 2019, the strong relationship between the City of Florence and Salvatore Ferragamo has been celebrated at the crossroads of Ponte Vecchio, Via dei Bardi and Via Guicciardini, in the heart of Florence, where Salvatore and Wanda Ferragamo were honored with the inauguration of “Piazzetta Salvatore e Wanda Ferragamo”.

03-SustainableThinking-1920x1080 (1)

SUSTAINABLE THINKING

The commitment towards sustainability has been reinforced in 2019 with the launch of the Sustainable Thinking project, which included exhibitions and side events involving the Museo Salvatore Ferragamo, the Company and other local public institutions. The aim of the project was to offer up food for thought on such an important issue for the future and put forward suggestions for a paradigm shift in the world of fashion, art and architecture. It included an exhibition at the Museo Salvatore Ferragamo and other prestigious venues in Florence, such as Palazzo Vecchio, the city hall, and the Museo Novecento. There were also conferences and workshops led by artists, designers, and architects. The day before the exhibition opened, a major Symposium was held at the Salone dei Cinquecento in Palazzo Vecchio, organized by key figures on the topic of sustainability. This was a unique opportunity to understand the meaning of the word sustainability, how companies’ business models are changing, and where we are with research to improve our environment. In keeping with the main message conveyed, the Sustainable Thinking exhibition obtained ISO 20121:2012 certification, which establishes Management System prerequisites for the sustainable organization of events.

OVER 35.000
T-SHIRTS MADE FOR CORRI LA VITA
OVER 41.000
VISITORS TO THE MUSEO SALVATORE FERRAGAMO SINCE 2019
OVER 6.700
CHILDREN PARTICIPATING IN WORKSHOPS ORGANIZED BY FONDAZIONE FERRAGAMO FROM 2013 TO 2019
≈ 30.000
ITEMS AND MODELS CATALOGUED IN THE HISTORICAL ARCHIVES

SHARING VALUE

Over the years, Salvatore Ferragamo has been devoted to initiatives and partnerships dedicated to women’s and children’s health. Caring deeply about these issues, in 2019 Salvatore Ferragamo launched diverse initiatives with the excellence of Italian Hospitals, such as the important three-year collaboration with the Fondazione Meyer of the Meyer Children’s Hospital in Florence, an outstanding center for pediatric research and treatment, and the support for the clinical work and research of two young female researchers specializing in Medical Oncology and Hematology at the Lymphoma Unit of San Raffaele Hospital in Milan, by means of a donation.

In addition, in favor of women's health, Ferragamo continues to support as main sponsor “Corri la Vita”, the charitable sporting event held in Florence to support non-profit projects for national health facilities specializing in the treatment of breast cancer through psychological aid, physical and social rehabilitation, prevention, training, and palliative care.

In response to the COVID-19 crisis, in 2020 the Salvatore Ferragamo Group supported associations and healthcare structures to fight the battle against the pandemic. During the first months of the emergency, 130,000 euros were donated to China Women’s Development Foundation and 175,000 euros were donated in support of "Italy we are with you", a solidarity project of Camera Nazionale della Moda Italiana created to enable the construction of a new hospital in Milan. Moreover, Salvatore Ferragamo participated in the fundraising of Altagamma for Civil Protection and Foundation Fiera dedicated to the project of a new hospital in Milan, and together with Fondazione CR Firenze, the Company supported the Italian Red Cross for the restoration of the Fraticini Hospital structure in Florence. In Italy as well, Ferragamo Parfums donated 50,000 pieces of hand sanitizers to Estar, Region of Tuscany, and Salvatore Ferragamo produced and donated, by means of its contract manufacturers, 100,000 TNT antibacterial masks and 3,000 FFP1 masks to Estar, Region of Tuscany.

06-SupportingChildren-960x1280
11.Report-1920x700

2020
ANNUAL REPORT