The Brand’s commitment towards circular economy envisages a 360° approach: from the selection of circular and regenerated materials for the collections and the use of certified and post-consumer packaging, to the donation or upcycle of obsolete raw materials and the intent to strengthen the consumption of renewable energy in the next years.
With the aim of stimulating the level of collaboration and innovation necessary to create a new textile economy, aligned with the principles of the circular economy, the Salvatore Ferragamo Group has signed, in November 2017, the “Manifesto for a Circular Economy”, which establishes an Alliance to promote innovative and sustainable projects.
The Alliance, which sees the participation of companies from various sectors, all "Made in Italy" and internationally recognized, promotes the development of business models based on collaboration, the extension of the useful life of products, the reuse of energy and utilization of renewable resources.
After a first edition published in 2018, the Alliance renewed its commitment to bring circular economy at the center of the political agenda by publishing in 2020 a new version of the Position Paper, which identifies priority actions and valuable experiences and fosters concrete proposals for the development of circularity in Italy.
Moreover, in December 2018, the Salvatore Ferragamo Group took part in the Make Fashion Circular initiative promoted by the Ellen MacArthur Foundation, established in 2010 with the aim of speeding up the transition towards circular economy. The Brand’s participation further highlights the commitment towards the virtuous model of circular economy.